1. Content Quality & Word Count
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Minimum word count: 1,000 words per article; for in‑depth resources or pillar content, 1,500+ words are preferred.
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Content must provide genuine value with actionable insights, examples, or data—not generic or surface‑level information.
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Articles must demonstrate real‑world experience, expertise, and trustworthiness (E‑E‑A‑T), especially for YMYL topics (health, finance, etc.).
2. SEO & On‑Page Optimization
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Each article must target 1 primary keyword and 1–2 secondary/related keywords, used naturally in the content.
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Include an SEO‑optimized title tag (under 60 characters, primary keyword near the start, brand name optional).
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Provide a meta description (up to ~155 characters) summarizing the article with a clear benefit and soft call‑to‑action.
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Use descriptive, keyword‑relevant headings (H2/H3) to structure sections logically and support semantic relevance.
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Avoid keyword stuffing. Keywords must read naturally and support user intent, not just search engines.
3. Linking Policy
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Internal links:
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Include 2–4 contextual internal links to relevant existing articles on our site where it helps readers.
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External links:
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You may include up to 1–2 external links to high‑authority, relevant sources (research, gov/edu, reputable brands). No spammy or irrelevant sites.
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Promotional links:
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Typically, 1 do‑follow link to your site may be allowed if it is contextually relevant and non‑spammy; final decision is editorial.
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Any additional promotional or commercial links may be set to no‑follow or removed at our discretion.
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Anchor text must be natural and non‑spammy (no exact‑match keyword spam like “best cheap loans online”).
4. Originality, AI, and Plagiarism
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All submissions must be 100% original and unpublished. No spinning, no rehashed content, and no reuse of the same article on other sites.
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Plagiarism (including partial copy‑paste, lightly edited content, or uncredited paraphrasing) will result in immediate rejection and future bans.
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AI usage policy:
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Articles must be written and thoroughly edited by a human with genuine expertise. AI tools may be used for ideation/outlining only, not for generating final copy.
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The final content must be human‑edited, fact‑checked, and stylistically coherent. Obvious AI‑generated text, generic phrasing, or hallucinated facts are not acceptable.
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5. Formatting, Structure & Readability
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Use clear headings and subheadings:
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H1 (title), H2 for main sections, H3/H4 for subsections as needed, following a logical hierarchy.
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Paragraphs should be short (2–4 sentences) with frequent subheadings every 200–300 words to improve scan‑ability.
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Use bullet points and numbered lists to break down steps, tips, or features clearly.
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Tone: conversational, informative, and professional; avoid jargon where possible and always explain complex terms.
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Images:
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If you provide images, you must own the rights or use properly licensed sources, and include attribution where required.
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Supply images as attachments or share links, along with suggested alt text for accessibility and SEO.
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6. Spam, Ads & Promotional Content
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Articles should first serve the reader and our audience—not primarily promote your product or service.
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Hard‑sell copy, excessive brand mentions, or affiliate‑style content will be rejected or heavily edited.
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No link schemes, PBN links, casino, adult, hacking, crypto‑scam, or other “grey/black hat” verticals.
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We reserve the right to edit, add no‑follow to links, or remove sections that appear overly promotional or manipulative.
7. Author Bio & Attribution
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Provide a short author bio (40–60 words) highlighting your expertise and relevance to the topic.
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You may include:
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Your name and role
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Company or brand name
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1 homepage or social profile link (may be do‑follow or no‑follow at our discretion)
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A headshot image is optional but recommended for credibility and E‑E‑A‑T.
8. Submission & Editorial Rights
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Submit your article in Google Docs, Word, or a shared document with edit access and all links clearly embedded.
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Our editorial team may:
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Edit for clarity, style, formatting, SEO, and internal linking
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Adjust titles, meta descriptions, or headings to better fit our audience and SEO strategy.
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Publication is not guaranteed until the article passes editorial review. Timelines may vary depending on our content calendar.
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Once published, you may share the link on your site and social channels, but do not republish the full article elsewhere. Canonical or partial excerpts with a link back are fine.