Any business’s success largely depends on the relationships it builds with its clients. As such, making a great first impression when welcoming a new client is essential. Here are three unique and creative ways to welcome a new client that can help you establish a strong connection from the start.
Hosting an event to welcome your new client is a great way to make them feel welcome and appreciated. Depending on your business, you can choose from various options, from in-person to virtual gatherings. If you can host an in-person event, consider setting up a small area for the new client to get acquainted with your business’s logo, mission statement, and other marketing materials available.
If you’re not able to host an in-person event, you can still make your new client feel welcomed and appreciated by hosting a virtual event. Consider having a virtual lunch with team members. You can easily use apps such as DoorDash, GrubHub, Uber Eats, and others to pay for and deliver the client’s meal, even if they are in different states. This can quickly be done with breakfast over bagels, pastries, and coffee.
A branded welcome kit
One of the best ways to welcome new clients is by sending them a branded welcome kit. A branded welcome kit can make your clients feel appreciated and valued. It also reinforces your brand identity and makes them feel special. Candles are a great way to set a warm, welcoming tone for your new client while giving them a subtle reminder of your brand. Logo candles can be custom-made to include your company logo or branding colors. You can even customize the candle’s scent to create a unique experience for your new client. A branded welcome kit like this will let your new client know that you value their business and that they are important to you. Other things to add to a welcome kit include; personalized stationery with your logo, discount codes, mugs, wine, cheeses, snacks, soaps, and anything they can eat or use at home.
A personalized welcome video
A personalized welcome video is a great way to give your new client a warm and welcoming introduction to your business. This video should be tailored specifically to the new client and can be as creative or straightforward as you’d like. Having each team member introduce themselves, what they do, and how excited they are about a specific product can flatter the client.
Additionally, if you offer complimentary products or services, this could be another way of showing appreciation for their patronage. Lastly, consider giving them a free sample of your products or services. This will help them get an up-close look at what your business has to offer. By using these three unique ways of welcoming new clients, you will create a memorable and lasting impression that will ensure that they come back time after time.
No matter which approach you take to welcoming a new client, make sure it’s something special and memorable. Consider adding an element of surprise or another unique item to show appreciation for the new relationship. Ultimately, welcoming a new client is an excellent opportunity to create a positive and lasting first impression that will form the foundation of a strong working relationship.